H&M Fashion Show

In 2005, an event of epic proportions was launched in New York’s Central Park by fashion giant H&M. It called for a structure that could accommodate 1,200 people on a small footprint in the heart of the park. Due to limited space, there was only one way to build-up. While that sounds simple, there was no structure in existence that would accommodate this proposed structure. An entire year prior to the event, Regal Tent worked diligently alongside the client to create a totally innovative tent structure to meet the creative vision. The tent’s side legs stood a soaring 26 feet high. Special knee braces were conceptualized and custom-designed to hold the giant projection screens required for the show.

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